Building a Brand During A Global Pandemic
Our client Philly Steak’s approached us with a dream larger than life – a restaurant that features cheese wiz as a side. Partnering with an award-winning chef, they crafted a menu consisting of only the best, high quality ingredients and plated the food like a high dining experience. Oh, and top shelf craft cocktails that require mastery to make.
This is a new brand that needed top to bottom branding. A unique logo, color palette, a website that focused on online ordering, an ever evolving menu, and a successful grand opening campaign. To ensure a successful launch, we partnered with the chambers of commerce, Albuquerque and Rio Rancho city officials, local news media, food bloggers and local influencers to get the new name out.
A big opening that showed….numbers. Yes the venue was assisted in design with wall decor and bar layout.Revenue has increased steadily since their opening in 2021. In fact, we saw a 30% YOY increase from December 2021 to December 2022.