As we welcome 2023, the world of content marketing follows in its ever-evolving way. From the rise of artificial intelligence and personalization, to the increasing importance of sustainability and authenticity, the world of marketing is constantly evolving. Here we’ll explore some of the key trends that are set to dominate the marketing landscape in 2023, and how businesses can capitalize on them to drive success.
As TikTok’s addictive format of 15-30 second videos flood our platform, brands must focus on tailoring what kind of Short Form Video works best. With the average social media user watching up to 19 hours of video content each week, this trend is here to stay. Short Form Video content remains highly shareable, with the potential to reach a wider audience, drive more traffic to a businesses’ social media profile, while keeping up with the short attention span of many users. Platforms like TikTok and Instagram offer a range of creative tools and features such as music libraries, video editing software, and filters, making it easy for creators to produce high quality content with little experience in video production. Hop on this trend, there’s no time to lose.
Once upon a time, the marketing industry fed consumers an image of professionalism and tradition. In the age of “no filter” and “I woke up like this” businesses must avoid producing formalized and detached material. Behind the scenes, authentic customer stories, and naturally showcased products create a more user-friendly and attainable promotion. Empathy driven and authentic content is a breath of fresh air for the marketing industry, and the perfect opportunity to build trust and credibility as a brand.
Intentional SEO or search engine optimization has always been crucial, however, with the development of search engine intelligence, intentionally optimized content is raised to the top of any platform. While strategic SEO design can add an extra step into your process, your content will rank highly in search engine results for keywords and phrases that are relevant to your business. When your content appears at the top of search results, it is more likely to be clicked on by users, which can lead to increased traffic and potentially more leads and sales for your business…You get the picture. This year, be intentional with your resolutions and your SEO.
Again, intentionality works! While business ethics and public image have always been on a marketer’s radar, studies have shown that company values matter and more than ever. Results have strongly suggested that consumers flood companies and brands that use their platforms for social and environmental awareness. Moving into 2023, a nice product might not cut it if a company is known for unethical, poor populace image. Hence the fashion industry and its ethical fashion and resale platforms. Buy a used dress, and save 300 gallons of drinking water! While there are many layers to being an ethical company, prioritizing good values over profit ultimately leads to long-term success. Despite potential shifts in technology and consumer expectations, content marketing will continue to thrive in 2023. In order to effectively connect with their audience, brands should prioritize the incorporation of a human element into their digital marketing strategies.
Behind the scenes, AI has already been integrated into our platform algorithms with a quiet efficiency. AI can be used to analyze customer data and understand their needs and preferences, which can help businesses create targeted marketing campaigns that are more likely to be successful. AI can also be used to optimize websites and landing pages for search engines, as well as to identify and target specific audiences through social media and other online platforms. Utilizing AI can help businesses automate certain marketing tasks such as email marketing, ad targeting, and posting, saving your precious time and resources!
While companies often focus on original personalized content, relevant content is a guaranteed demonstration that your company is interested in pertinent information following the flow and cyclical nature of what is popular or widely covered in media. Current events, changes in public interest, and the activities of media organizations themselves can all attract the attention of users searching for applicable information. Make your page a one-stop for useful and interesting information in your industry!
While the quality of your content is important, the frequency of your publishing schedule is increasingly relevant. Algorithms continue to prioritize active and regular content creating brands. With such an array of digital tools and technologies, find the balance that works for your health and your businesses’ health in 2023!
While social media influencers have existed since the early 2010’s, the internet has become flooded with creators who suddenly have the following of Leonardo Di Caprio. Today, the global influencer market size is estimated at $6.16 billion, reaching up to $7.14 billion by 2024. While simply working with creators with a large following might give your brand some awareness, a content creator might not qualify as an influencer. There’s a key difference here. Not all “influencers” are equally influential. As you develop or fine-tune your social media strategies this new year, remember that content creators strive to share information through original material, and influencers aim to grow their popularity and earn money. Collaborations with content creators can provide consumers with a more authentic and high-quality perspective of your brand or product.
Let’s say you’re searching the web for some furniture for a new home. A feature, such as a website calculator, gives your page an interactive and personalized feel. Instead of spending time determining your costs and shipping schedules the website can do it for you! While not all online platforms are as customizable, many are in the making. Other features like automated chatbots simulate fast communication, and customer satisfaction. Stylized website features will likely give brands a facelift this year, with features like parallax scrolling, asymmetric styling and animated cursors catching customer attention.
Have a wonderfully written blog? Like this one perhaps? With many brands using several social platforms, remixing your written copy for several platforms has never been easier. Whether you prefer using AI or human writing abilities, save time this year by transferring copy from one platform to another, tweaking your information accordingly to fit.
So, thanks for sticking around this long. We’re excited to see the marketing industry evolve, and we’re holding on for the ride.